Our Team

Real Experts. Real Local Rankings.

You run a local business. You need the phone to ring. You don’t need a massive PDF report filled with vanity metrics. The local SEO industry is crowded with agencies selling automated citation blasts and generic content that does absolutely nothing for your bottom line.

We built this site to cut the noise.

Plumbers get outranked by fake lead generation sites. Dentists lose their map pack visibility overnight. Roofers watch their competitors dominate local search with keyword-stuffed business names. We see this friction every single day.

The people writing here actually do the work. We audit Google Business Profiles. We fix broken local schema. We recover map pack rankings after algorithm updates. We know what works because we test it on real local campaigns.

Lead Strategist: Aleyda Solís

Aleyda Solís is a world-renowned SEO Consultant and the Founder of Orainti. She doesn’t deal in theory. She builds search strategies that drive actual foot traffic. After years of auditing local search landscapes, she knows exactly why your competitor ranks above you.

It is rarely a mystery. It’s usually missing local signals, messy citation profiles, or a website that fails to convert mobile traffic.

Local SEO requires a different playbook than massive e-commerce sites. Aleyda understands the granularity of local search. She knows that a single bad review or a suspended Google Business Profile can freeze your revenue. She spots the blind spots in your local strategy before they cost you leads.

Aleyda oversees the core methodology on this site. She sets the standard. When Google changes how it displays local service ads or tweaks the map pack algorithm, Aleyda breaks down the exact steps you need to take. No panic. Just operational reality. You can connect with her directly on LinkedIn.

The Operations Team

Aleyda leads a small, highly specialized team of practitioners. We don’t hire freelance generalists. We hire people who spend their days fixing broken local search campaigns.

Marcus Thorne, Map Pack Specialist

Marcus spends his days inside Google Business Profiles. He tracks review velocity, fixes suspended listings, and cleans up toxic directory citations. If your business moved locations and your rankings tanked, Marcus is the guy who knows how to fix the NAP inconsistencies.

He understands the weight of a suspended listing. It means your phones stop ringing. He writes our technical guides on map pack recovery and citation audits.

Elena Rostova, Local Content Lead

Elena builds service-area pages that actually rank. She knows the friction of trying to rank in a city where you don’t have a physical address. She tests local schema markup, writes our guides on geo-targeted content, and shows you how to avoid the doorway page penalty.

She tests everything before we publish it.

Elena knows exactly how to structure a site so Google understands your service radius without triggering spam filters. She turns confusing technical requirements into plain English.

David Chen, Technical SEO Auditor

David handles the foundation. A slow website kills local conversions. David audits mobile rendering, core web vitals, and site architecture. He finds the technical errors that keep local businesses stuck on page two.

If your site takes six seconds to load on a mobile connection, your local rankings will suffer. David writes our guides on technical optimization specifically tailored for small business websites.

Our Editorial Standards

We don’t publish fluff. We don’t accept guest posts from link builders. Every tactic we share goes through a strict filter of operational reality.

We test the methods. We track the ranking drops. We document the recovery.

Our review process is brutal. Before a guide goes live, it must pass three checks. First, is it accurate based on current Google guidelines? Second, has it been tested on a real local business website? Third, is it explained clearly enough that a busy business owner can actually implement it?

If a local directory no longer passes value, we tell you to stop wasting time on it. If a specific review generation tool violates Google guidelines, we call it out by name. We update our guides when the search landscape changes. We leave the outdated advice in the trash.

Get In Touch

We want to hear about the friction in your local market. Are you dealing with spam listings outranking your legitimate business? Did a recent update wipe out your local traffic?

Tell us exactly what you’re seeing. We read every email. We use your real-world problems to shape our upcoming guides. If you have a specific case study of a ranking drop or a successful recovery, we want to see the data.

Expect a response from a real human within 48 hours. Email the editorial desk directly at [email protected].